Revealing layers of history: Ken Fletcher Park

Copyright: Louise RalphFor our first site visit to the former Tennyson Power Station site on the Brisbane River, we dragonflies were offered a long wooden stick each.

To beat a path through the long grass, we asked. No, to warn off the brown snakes, the site manager said.

It was the beginning of an interpretive journey which, while challenging, didn’t involve slithery encounters.

Copyright: Louise Ralph

river people, river connections…

Touched by floods, shaped by civilisation

It’s hard to believe that a relatively small tract of land not far from Brisbane’s CBD could have such intricate layers of history.

Like the river itself, the connections run deep - from Traditional Custodians and lost explorers, to mills and mansions, and from a power station to centre-stage tennis and an elite residential development.

A project like this requires the successful collaboration between the client, landscape designers, graphic designers, researchers and copywriters, and all the trades that go into its execution. But its success goes beyond that.

Copyright: Louise Ralph

Ken Fletcher (1940-2006) was arguably the best tennis player to come out of Brisbane.

It’s the people who share their stories and knowledge that make the difference.

To reveal the layers of history that have shaped this place, we talked with an Aboriginal Elder, community groups and individuals, a former power station employee, demolition contractors, the Queensland Energy Museum curator, historians and more.

Seeing a project like the Ken Fletcher Park come to life and being part of the process is always exciting.

Now, wandering (incognito) through the park, it’s fantastic to see kids at play and so many people enjoying the parklands – and stopping to discover the stories of this place.

Not just glancing at each panel and moving on, but actually reading and pointing things out to each other.

Now that’s what I call success…

Copyright: Louise Ralph

While civilisation shapes the landscape, floods remind us that nature has the ultimate power. Ironically, as I take this photo on 28 January 2013, the river really is rising in the background, and Brisbane prepares for another flood…

Copyright: Louise Ralph

Brisbane’s aquatic hotspot: Sharks could often be seen in the river here, basking in the warm exhaust water discharged from the power station.

Wrapping up 2012

If you’ve had one of those years…

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…when living in the fast lane has had its drawbacks

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but you’ve managed to face every challenge with dignity, grace and, most of the time, a smile…

we wish you a fabulous silly season – and time to celebrate your achievements as you wrap up 2012

We hope you’ll hang out with us dragonflies in 2013!

 
Disclaimer: We’d like to acknowledge the ‘stuck animal’ images, but they came via email, from somewhere in the world. So thanks, whoever took them and whoever passed them on. They always make us smile…

Do clicks really count?

In our social media driven culture, its easy to get caught up in living for ‘like’ and counting clicks.

I’m not just talking your average social media junkie here. Businesses have been caught up in it too.

It’s tempting to evaluate the success of your social media campaign by the click rates, and to believe that going viral is the holy grail.

But do clicks actually covert to ‘sales’ or increase brand awareness?

This tongue-in-cheek take of the click obsession is food for thought: The BUYRAL Video – Professional Clicking.

The Internet Advertising Bureau’s Social Media and B2B Marketing White Paper, released earlier this year, is a useful guide to all things social media. It also includes information on tracking and measuring your social media efforts.

As for me, I’m clicking off for now. A bientot!

Writing a report? What clients want…

You’re pulling together a report and, as always, you’re completely overstretched. But you have to get all the sections in and collate the report by close of business this Friday.

At that thought, vaguely hysterical laughter bubbles to the surface.

To get it ticked off, you’re using what’s been done before as a guide. There’s no time for succinct information and clear conclusions.

Repetition and inconsistency have crept in, and there seems to be a generous smattering of motherhood statements and weasel words.  

It might be time to take a breath, and work out what your clients want. But let’s start with what they really (really) don’t want.

A report that doesn’t meet their expectations

They’re expecting a financial/business approval style report, and you’ve given them an engineering report. Make sure you confirm the outcomes your client wants – and meet them.

A fragmented report

Many reports have multiple authors and can end up a mish-mash of writing styles and terminology.

To avoid a fragmented report, you’ll need to have consistent language, ‘voice’, acronym and abbreviation use, and structure.

That’s where a good technical editor is worth their weight in gold. And yes, it comes at a dollar cost, but getting that ‘one author’ feel and fresh eyes means you’ll deliver a report you can build a reputation on.

Motherhood statements and more…

There’s nothing clients hate more than motherhood statements left dangling…

Safety is our number one priority. Our people are our most important asset. We have a shared passion for delivering results. Our culture of innovation drives our success.

Google a few of these key words and you’ll find hundreds of examples.

These all sound great, but only if you back them up. For example, if safety is your number one priority, then don’t bury it somewhere at the back of your report or it will look like an after-thought. Build your taglines into the body of your report.

And those ‘clear options’ you’ve given your clients? Make sure they have all the facts readily available so they can make decisions or argue a case.  

PhD required…

You may be a subject expert, but don’t expect your reader to have the knowledge to fill in the gaps, especially in study reports which involve various disciplines.

An accountant or investor, for example, might not understand a design engineer or an environmental scientist.

You might feel like you’re dumbing down the information, but you’re really respecting your audience. Making information clear to all your readers means you’ve done your job – and done it well.

Some quick tips for giving clients what they want…

  • Understand client expectations and meet them – create a report they can use
  • Be reader-focused – have short summaries upfront in every chapter or section. It will also be easy to grab those section summaries to develop your executive summary.
  • Aim for one voice – having a single clear voice in your report requires a consistent style, language, terminology and sentence structure, and your clients will love it.
  • Create a clear, logical structure – eliminate the brain dump, focus on easy-to-follow thought sequences, and avoid repetition.
  • Explain everything – don’t assume people know your subject like you do.
  • Be consistent – as tech editors, we do a final ‘sweep’ of the entire document to pick up inconsistent use of numbers, terms and abbreviations. Even something as simple as a project or client name can have several versions or be misspelt, so it pays to check (and check again).
  • Go easy on the acronyms – overloading sentences with acronyms really pulls your reader up. Who wants to have to work out that the WTFs and GPFs will be constructed with LTI and TRFIRs. Unless you’re using the term more than five or six times in the document, it’s better to spell it out.
  • Break up long, complex sentences – short really is sweet. If someone has to read a sentence a few times to work out what you’re saying, you’ve lost them.
  • Go for short pars – be mindful of the final layout for your report. What looks like a reasonable length paragraph in a Word document can transform into a huge block of text in a column.

Simple isn’t stupid. A smart person delivers their message clearly and simply. A person who respects their reader (and their reader’s time) makes an effort to create a report that’s both informative and easy to read.

And that’s what clients want…

Switch off for a real break

These days, most of us are ‘switched on’ most of the time, and that’s not great… for our health or our productivity. So let’s take a well-earned break this festive season – from all the addictive technology that makes our jobs easier, but can rule our lives 24/7/365. Here’s the challenge:

  • Resist the urge to religiously check your emails. It’s a good idea to set up an auto-responder so people will know they’re not going to hear from you straight away. If you really must check emails, schedule a time once a weekday and only respond to the urgent ones.
  • Take a sunset to sunset break from your mobile phone. Pick the easiest day when you’re least likely to have urgent calls coming in (although, with my kids, everything is urgent!) and turn your mobile phone off. Really off. Not even on silent or vibrate.
  • Give yourself permission to get some headspace, with entire days of work-free thoughts.
  • Wrestle the FOMO beast to the ground and have designated social media blackout days – that’s FOMO for ‘fear of missing out’. You won’t, because you’ll be too busy having a life.
  • Avoid the vegetative state in front of the television. It’s all re-runs or death, doom and disaster anyway.
  • Focus on getting out and getting active. If you can’t get away, explore your city or town like a tourist. Try something you’ve never tried before. After all, life begins at the edge of your comfort zone…

Are the excuses bubbling up in your head? I’m too busy, I have too much on, I want to use this time to catch up on everything, my kids might need me urgently, I can’t…

The truth is, when we die, our inbox will still be full. Isn’t it time to take these few days to switch off and really live?

If this challenge makes you break out in a cold sweat, start small and build up to it, just like you would if you were learning to run. Apparently it takes two weeks to form a habit. So practice switching off this silly season, and you may just be taking some great habits into 2012…

Multi-tasking – are you becoming a human tornado?

 

Give up multi-tasking. and get back your focus...

Sometimes I feel a bit like a human tornado – and I’m sure you do too. These days, we seem to equate busy-ness with being a success (if you’re busy, you must successful, right?). And we are busy – taking multi-tasking to a whole new level.  

Some researchers think women are better at multi-tasking than men. Perhaps. One thing is clear from the research – women are better at planning and strategy. Men tend to jump straight in. ABC Science talks about this and we tell you how you can join the experiment later.

But one thing at a time… The truth is, we all really, really suck at multi-tasking – we just don’t realise it. It might feel like we’re getting so much done, but I’ll bet you have a sneaking suspicion you could be more productive.

That email notification that just flicked up in the corner of your screen… it’s going to take you about 30 seconds to re-focus. The twitter feeder? Forget it. You’re just not concentrating on the task at hand – and you’re going to get stressed because you’ll miss your deadline. The phone calls and drop-ins at the office? Yes, they’re important but they’re also stealing your focus.

Fine, but what do we do about it? The first thing is to recognise that you’re multi-tasking. Then you need to start to exercise your ‘focus’ muscles (see our 50-minute focus post). You can block out times to do project work and have a goal. For example, to finish reviewing and commenting on that report, then send it back to the author. Tick!

You’ll be surprised how much you get done when you do one thing at a time.

You could also try being ‘disconnected’ for a set period each day (or at least for one day a weekend). If turning off email, twitter, facebook, your mobile or other social media makes you shudder like a junkie turning up to rehab, you really do need to do it.

When you do, you’ll be surprised how it clears your mind and eases your stress (once you make it through withdrawal). Maybe it’s time for a little retro-connecting – for private lives and catching up over coffee.

Before you go, find out what ABC Science says about our ability to multi-task – or not. And while you’re there, why not test yourself and join the experiment. University of Queensland scientists want to know what makes a good multi-tasker – plus you’ll find out how good you are at multi-tasking.

Take the test …but disconnect from those nagging bells and beeps first. Just for 30 minutes.