I’m not just talking your average social media junkie here. Businesses have been caught up in it too.
It’s tempting to evaluate the success of your social media campaign by the click rates, and to believe that going viral is the holy grail.
But do clicks actually covert to ‘sales’ or increase brand awareness?
This tongue-in-cheek take of the click obsession is food for thought: The BUYRAL Video – Professional Clicking.
The Internet Advertising Bureau’s Social Media and B2B Marketing White Paper, released earlier this year, is a useful guide to all things social media. It also includes information on tracking and measuring your social media efforts.
As for me, I’m clicking off for now. A bientot!